COVID-19: Are we making shirts? Ya, for now. Read more about what’s happening…

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Ordinarily, April is apex season, complete with the smells of bed-in brakes and fresh oil, along with a closet-stuffing amount of returning tee designs and other goodies.

We're big believers in flattening the curve though, and so we've made some mods to our production and fulfillment process. To keep the dream of sweet tees alive, we've spread out the 20 Apex Everything Sale tee designs and other swag into 5 laps, with a new group of resto-modded favorites, wall art, accessories, and more rotating through every weekend from April 24 - May 25.

Come back here each week to see what designs the current lap brings!

Your Sim Setup Winners!

Being secured indoors may not be as exciting as being harnessed in a racing seat, but that's no excuse not to refine your racing line and commit some track layouts to memory! Thanks to the magic of accessible sim racing, these apexers showed via their entries into the Rate My Rig Photo Contest that you can work on your driver mod with all kinds of budgets and setups!

Of all the righteous rigs, the $100 grand prize goes to Peter Schaefer with his setup. It may not be the fanciest, or the most realistic, but Peter saw what he had kicking around the garage and a blank wall and said: "I'm gonna go racing". Apex Everything!

Rig Winner


It wasn't just Peter that came away with some swag credit though, as these honorable mentions will also be taking home $25 in future BS apparel.

Make Your Room Room Zoom Zoom

BG'S to Add hP'S

We're doing a lot of living online these days, but while your co-workers regrettably can't see you clip the inside line to the water cooler with your rolly chair in person, you can still show that you apex everything with the right video call background!

Image Credit: Kristopher Nickerson

Update 4/24/20: The Apex Everything Sale is live! Due to the ongoing impact to our operations, the sale has been "flattned" and spread over the next 5 weekends. Read more about it on the sale blog post.

Update 4/23/20: Due to increased volume across the postal system, delays of 1-2 days are expected over normal service.


 

Flatten the curve. Feels like we are hearing that a lot lately. And while all of us would prefer doing that on a track and over some kerbing, it looks like for the foreseeable future this is going to happen sans a speedy vehicle. Yup, even automotive-inspired torso covering awesomeness is feeling the effects of the Coronavirus. Probably like you, we’ve made some changes to how we’re keeping the lights on, virtually, and safely. So here is what’s going on…

How is BS impacted

The good news is that, for now, we’re still designing, printing and shipping daily torso covering awesomeness. While we’re located in Queens, NY, we’re able to run most of the business in that crazy cloud. Our apparel is printed in South Carolina and the production facility is running.

What our team is doing

Team BS is following the guidance from the State & City of NY and CDC in regards to avoiding non-essential travel, working from home and social distancing - happily between certain team members who can’t agree if a 996 is worthy of garage consideration. Our onsite fulfillment team has been limited to a single staff member at BS HQ and is adhering to common sense cleanliness practices including not using mass transit, frequent hand washing, sanitizing of work surfaces and high traffic areas/doorknobs/light switches, and ensuring no direct interaction with anyone from the outside during deliveries & pickups. And in case you're wondering, this super-packer’s daily route is: home->car->parking->BS HQ. No random pickups for discounted carpool lanes! Because we are leveraging the power of Al Gore’s interwebs, we are still able to review design/idea submissions, answer customer support cases, and yes, offer a new daily design.

What about the Apex Everything Sale?

The Apex Everything Sale typically runs in early April, but that plan has been overcome by events. Instead of one humongous sale, we've now split The Apex Everything Sale into 5 weekends worth of content, with a new lineup each week from April 24 - May 25. More up-to-date details on our blog post.

So, if you’re stuck at home, or at your desk in isolation, you can still check back with us to see the latest torso-tastic design. It might even be a good time to catch up on some reading (car forums), spend time with your family or pick up a wrench to work on that neglected project sitting in your garage. This is all a good reminder that Mom is always right, wash your hands and keep your fingers out of your nose!

Stay safe, and dream of Apexing Everything,

team blipshift

Circuits and courts may be as empty as Z successor rumors, but while it's a tough time to be a sports fan — motor or otherwise — there's still one way you can still get your NB-Apex Everything fix, and that's with Carch Madness 2020! We've reserved 4 slots on our bench of 25+ shirts getting a rebound in The Apex Everything Sale in April, and it's up to you to vote for who gets cut and who makes it to the playoffs.


Carch Madness 2020 Bracket


You get to play coach every weekday from now until March 31, where we'll be laying up 12 pairs of potential tees to choose between. Once tryouts have ended, only the most popular 4 will make the team, so vote carefully!


With a love for both self-propelled and petrol-powered transport, 'Stralian Twain Forsythe built his ace art skills from the ground up to become a veritable freelance armstrong. Though being your own boss at Nut & Bolt Design isn't always easy, it has allowed him to laser-focus on what he's most passionate about, and in the process tee-up such blipshift beauts as "GT Won", "Late Brakers", and "Work of Cart".

The 2019 Shiftee Awards

At this awards ceremony, the only thing being roasted are some tires. When it comes to apexing everything, these were the 2019 works that really took the mantra to heart. To the talented guys n' gals that made our vastly varied lineup possible, we can't promise fame or fortune, just the bragging rights that come with the imaginary Golden Torso.


The T-Shirt Drawer of Fame

Staff Picks From the Year

Day Dreaming

All too many of my high school notebooks were covered in doodles such as this, so 'Day Dreaming" clicked immediately. With the Hellcat twins as the epitome of 'if grade school was a car', the crystal-clear story was an instant sell for me, and there's so much detail in the piece to delight in.

𑁋Daniel

Cup Car

I'll admit that I don't always have the best ideas. I thought 'The Nurburgring Times' shirt should have done better, but it's a bit hipstery to wear a NYT shirt I guess. But 'Cup Car', that was a solid idea, because it works on so many levels... at least two levels. So many. I have to thank André Shikay for bringing this concept to reality.

𑁋Kyle

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