Assembling Surprised Cone Bricks

Need some instructions for assembling Surprised Cone Bricks and applying the included water transfer decals? Look no further.

The Happiest Hours Are Ahead

Countdown to The 96 Hours of BS Sale

Let's be real, by now we're all pretty sick of those Zoom happy hours. After all, who wants to stare at their computer screen for another 60+ minutes while you try and figure out whose turn it is to talk? But 96 hours of new tees, accessories, and other apparel? That'll sure make you and your torso happy.

From Thursday, July 30 @ noon ET thru Monday, August 3 (so yes, technically that's 108 hours) The 96 Hours of BS Sale starts off with these 20 fresh t-shirts. Can you spot any of your returning favorites hiding under the temporary development camouflage?

96h of BS Sale Blurry Grid

That's not all though, as the expansive lineup also includes:

  • New designs from our Partner Stores
  • New onesies
  • New wall art
  • New sock designs
  • A new blipshift hat
  • Watch straps
  • And lots more!

Act fast, and you may snag a set of Suprised Cone Bricks on us! To scale with your favorite build-it-yourself toy, each set contains pieces to build 5 cones complete with face decals.

Surprised Cone Bricks

The 96 Hours of BS Sale starts Thursday, July 30 @ noon ET and runs through Monday, August 3.

2020-07-30 12:00:00 2020-08-03 23:59:59 America/New_York 2020 96 Hours of BS Sale Resto-modded tees designs and other new swag available for a limited time.

Ordinarily, April is apex season, complete with the smells of bed-in brakes and fresh oil, along with a closet-stuffing amount of returning tee designs and other goodies.

We're big believers in flattening the curve though, and so we've made some mods to our production and fulfillment process. To keep the dream of sweet tees alive, we've spread out the 20 Apex Everything Sale tee designs and other swag into 5 laps, with a new group of resto-modded favorites, wall art, accessories, and more rotating through every weekend from April 24 - May 25.

Come back here each week to see what designs the current lap brings!

Your Sim Setup Winners!

Being secured indoors may not be as exciting as being harnessed in a racing seat, but that's no excuse not to refine your racing line and commit some track layouts to memory! Thanks to the magic of accessible sim racing, these apexers showed via their entries into the Rate My Rig Photo Contest that you can work on your driver mod with all kinds of budgets and setups!

Of all the righteous rigs, the $100 grand prize goes to Peter Schaefer with his setup. It may not be the fanciest, or the most realistic, but Peter saw what he had kicking around the garage and a blank wall and said: "I'm gonna go racing". Apex Everything!

Rig Winner

It wasn't just Peter that came away with some swag credit though, as these honorable mentions will also be taking home $25 in future BS apparel.

Make Your Room Room Zoom Zoom

BG'S to Add hP'S

We're doing a lot of living online these days, but while your co-workers regrettably can't see you clip the inside line to the water cooler with your rolly chair in person, you can still show that you apex everything with the right video call background!

Image Credit: Kristopher Nickerson

Update 4/24/20: The Apex Everything Sale is live! Due to the ongoing impact to our operations, the sale has been "flattned" and spread over the next 5 weekends. Read more about it on the sale blog post.

Update 4/23/20: Due to increased volume across the postal system, delays of 1-2 days are expected over normal service.


Flatten the curve. Feels like we are hearing that a lot lately. And while all of us would prefer doing that on a track and over some kerbing, it looks like for the foreseeable future this is going to happen sans a speedy vehicle. Yup, even automotive-inspired torso covering awesomeness is feeling the effects of the Coronavirus. Probably like you, we’ve made some changes to how we’re keeping the lights on, virtually, and safely. So here is what’s going on…

How is BS impacted

The good news is that, for now, we’re still designing, printing and shipping daily torso covering awesomeness. While we’re located in Queens, NY, we’re able to run most of the business in that crazy cloud. Our apparel is printed in South Carolina and the production facility is running.

What our team is doing

Team BS is following the guidance from the State & City of NY and CDC in regards to avoiding non-essential travel, working from home and social distancing - happily between certain team members who can’t agree if a 996 is worthy of garage consideration. Our onsite fulfillment team has been limited to a single staff member at BS HQ and is adhering to common sense cleanliness practices including not using mass transit, frequent hand washing, sanitizing of work surfaces and high traffic areas/doorknobs/light switches, and ensuring no direct interaction with anyone from the outside during deliveries & pickups. And in case you're wondering, this super-packer’s daily route is: home->car->parking->BS HQ. No random pickups for discounted carpool lanes! Because we are leveraging the power of Al Gore’s interwebs, we are still able to review design/idea submissions, answer customer support cases, and yes, offer a new daily design.

What about the Apex Everything Sale?

The Apex Everything Sale typically runs in early April, but that plan has been overcome by events. Instead of one humongous sale, we've now split The Apex Everything Sale into 5 weekends worth of content, with a new lineup each week from April 24 - May 25. More up-to-date details on our blog post.

So, if you’re stuck at home, or at your desk in isolation, you can still check back with us to see the latest torso-tastic design. It might even be a good time to catch up on some reading (car forums), spend time with your family or pick up a wrench to work on that neglected project sitting in your garage. This is all a good reminder that Mom is always right, wash your hands and keep your fingers out of your nose!

Stay safe, and dream of Apexing Everything,

team blipshift

Circuits and courts may be as empty as Z successor rumors, but while it's a tough time to be a sports fan — motor or otherwise — there's still one way you can still get your NB-Apex Everything fix, and that's with Carch Madness 2020! We've reserved 4 slots on our bench of 25+ shirts getting a rebound in The Apex Everything Sale in April, and it's up to you to vote for who gets cut and who makes it to the playoffs.

Carch Madness 2020 Bracket

You get to play coach every weekday from now until March 31, where we'll be laying up 12 pairs of potential tees to choose between. Once tryouts have ended, only the most popular 4 will make the team, so vote carefully!