Blog

Jason Tracewell


With a last name like "Tracewell", it comes as little surprise that Jason is a designer at heart, having drawn up everything from billboards to websites to of course t-shirts. As big of a gamer as he is a gearhead, Jason still finds time to doodle designs like "No Sir", "Jacked", and "Revvit" in between motorcycle rides and Rock Band sessions.


Jason put down the sketchpad to answer a few questions:

As part of our quest to provide an ever-greater experience to you, our customer, we’re constantly tinkering under the hood of the BS machine. Like we all know, the best way to keep the engine running smoothly is to change the oil every so often. Kids and women's shirts are getting a restomod! Read on for full details or for the quick rundown check out the Pace Notes below. 

Youth Style Change

 

Kids Sizing ChangeSleeve Changes

The big news is we’re switching from the heavier Gildan shirts to the softer more comfortable Next Level tees, just like our adult line. This change affects the sizing: there is no longer an Extra Small (XS) offered, as the Next Level Small (S) fits the same size as the the Gildan XS. This means that if you ordered a Small previously you should order a Medium for your next tee and so on. The Next Level features a softer, more wearable shirt-sperience for your 100 octane youth. The tee’s also feature a slightly tapered sleeve and waist hem which makes them look more like your kid is wearing the tee instead of the other way around.

 Womens neckline size

  

Women’s Tee Update

 

Our women's t-shirts are changing from one Next Level fit to a new more comfortable fit. It’s still a Next Level tee -- so the same quality you’ve come to love isn’t changing, nor is the sizing. This newer style features a stylish semi-scooped neckline and a slightly longer fit at the waistline. Overall changes make for a much better looking shirt and with the new 60/40 cotton/polyester blend the boffins at Next Level have managed to reduce shrinkage so the fit stays more consistent to your first wear, every wear.

Womens new style runs about an inch longerWomens has a slightly longer length an revised scoop neckWomens neckline detail

 

Women's tank update

Women’s Tank Change

 

The look of our women's tank is updated with switch to the racerback design. The racerback (they had us at "racer...") features straps on either side of the neckline that apex at the back of the garment to provide a more streamlined and aerodynamic look. The tank also features a wider shirttail hem at the bottom but, as the new style has slightly less spandex than the outgoing style the fit doesn’t change. So you should order the same size as your normal tank size. The blend switches to a new 60/40 cotton/polyester blend that reduces shrinkage when washing your tank for a more consistent fit.

Womens hem update

 

TL;DR PACE NOTES

  • Kid’s Tees
    • Change from Gildan to Next Level like our adult tees.
    • Features a softer more comfortable feel
    • Change from boxier cut to more flattering tapered style (sleeves and waist)
    • Small is the new XS, order 1 size up from your previous purchase
  • Women’s Tees
    • Same fit but with scoop neck and slightly longer
    • Blend is now 60/40 cotton/poly mix for less shrinkage
  • Women’s Tanks
    • More stylish racerback design
    • Shirttail hem at bottom of garment
    • Blend is now 60/40 cotton/poly mix for less shrinkage

Extended Artist Bio: Emile Bouret

Emile Bouret


Video presenter. Porsche designer. Stunt driver. Shirt artist. With a resume straight off a car guys' bucket list, Emile Bouret isn't afraid to embrace new opportunities in pursuit of his love for cars and unavoidable passion for racing. Now mainly working as a product specialist and driving instructor for exotic marques like Ferrari and Aston Martin, Emile still enjoys flexing his artistic muscle with awesome designs like "S1mply No Equal2", "Still The One", and "Future Historian".


Emile stepped out of the drivers seat to answer a few questions:

Clothesline Banner

Maybe you're trying to figure out the best way to deal with the mountain of awesome tees sitting in the corner of the bedroom. Solution: go big! Turn that lil rolling hill of cotton into the Everest of tees ‘cause starting Monday, May 30, we’re moving up to 5 designs every week!

Got questions? Read on for the deets…

Anthony McClinton


With dozens of designs to his name, half of which have been resurrected as resto-mods, engineer and blipshift veteran Anthony McClinton is no stranger. A Subie guy through-and-through, Anthony enjoys anything that can indulge his outdoor pursuits, which include mountain biking and hiking. Some of his more popular designs include "T Power", "Be Afraid", and "No Equal".


Anthony took a moment to answer a few questions:

Extended Artist Bio: John Coughlin

John Coughlin


Jersey boy John Coughlin has always surrounded himself with cars. Whether it's shooting the latest supercar as Photo Editor for a major news site, hitting the Auto X with his daily driver, or playing cars with his young son, John has embraced his passion for 4-wheeled fun. When not driving, surfing, or shooting photos, he creates great designs like "Please Refrain from Touching", "Panda Warrior", and "22B?".


John put down the camera to answer a few questions:

20 Classic Designs Till 4/4

Ah, the joys of April Fools' Day. Sticky-note covered cars, loose salt shaker tops, and whoopee cushions. This year, you've got something better to look forward to... the Apex Everything 2016 Sale - this ain't no joke!

The BS design engineers have been hibernating in a dark windowless room all winter with one goal: imagine the besto-restomods ever! They emerged for spring a little pasty, with an "interesting" odor, and with the top 20 torso-tastic designs since the dawn of blipshift! These modern classics can be yours from Thursday, March 31 @ 10 PM EDT through Monday, April 4.


Bonus! If your drag-strip relexes kick in for a quick mouse click or phone screen tap, you may just score an early bird giveaway. We've also got some new stickers and brand spankin' new Note Car(d)s so you can write your buddy a sweet sympathy note about how he got passed (by you) on the final corner.

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